Creative direction,
in her own hands.

Campaigns directed for fashion, beauty and lifestyle houses, and the short-form content produced to the same standard.

View the workEnquire

Work featured in

Harper’s BazaarVogueForbesNew York Post
3B reach. 35M likes. Under 8% paid.

Across the brands directed and produced for, 2024 to 2025.

Selected work

Fashion, live music and events, and the results each returned.

On Stage

Concert photography and film

Rufus Du Sol behind the lasers. Emily Bear at the piano. Shot from the pit and the wings, and chosen by the artists for their own feeds.

Featured by   Rufus Du Sol   Emily Bear

Arms raised under the lights, black and white
Emily Bear at the piano
Rufus Du Sol behind the lasers
Drummer with sticks, hand on heart
Emily Bear in the crowd
Two silhouettes in the haze
At the decks, motion blur
Silhouette against the LED wall

Sports

Game-day content and live broadcast media

Where it started. Live footage for broadcast at Madison Square Garden and on the field, aired across Fox Sports, ESPN, MSG Network and more, homecoming weekends, and a Division I program’s game-day channels run from the sideline. The same footage, cut for the feed, has reached millions.

Selected   SJU Dance Team: Fierceness   Drop It

It’s not just a sport, it’s a lifestyle — St. John’s Red Storm

Fashion and events

Content direction and coverage

Launches, pop-ups and the rooms around them. The room, the product and the people, shot as one story and delivered to the brand’s channels before the night is over.

Selected   Swim Week at Sable   Clean Beauty with Ociana

Three friends laughing, sepia
Soirée Miami Beach gowns in metallic teal, cobalt and green
Two guests at the jewellery counter, golden hour
Jade beads and a pavé hamsa pendant
Guests in white and black at a launch party
Gold lamé shirt, heart pendant, green scarf on the bag
Green banquette and oak chairs, restaurant exterior at dusk
Cut-out floral mini skirt, detail
Profile at the shoreline, golden hour
Bahía María dresses on a brass rail
Filming the room, sunset behind the phone
Two guests in pink at the Sable pop-up
Sand on skin at the shoreline, detail
Guest with a Tal Ironi fine jewellery folio at golden hour
Trying on a pendant, hands in golden light
Two guests at golden hour, plaid and a white blazer

Weddings

Editorial wedding film and photography

Ceremony to last dance, shot with an editorial sensibility and finished for social within the week. A selection of the work that has travelled furthest.

Selected love stories   The Transition   The Tropics   A Love Like No Other

First kiss under the chuppah
Father and bride, black and white
Gown mid-twirl
Veil and train detail
Bride laughing on the dance floor
Hand-lettered fan detail
Bride dancing with her mother
Couple in motion at golden hour
Soft-focus kiss
Piped wedding cake
Embrace on the dance floor
Guest in an embellished gown
Beneath the chuppah
First dance in black and white

Harper’s Bazaar

Director of Marketing and Videographer

A cold-weather campaign for Harper’s Bazaar, taken from moodboard to mountain and picked up on release. Production, wardrobe and film, directed throughout.

Featured inHarper’s Bazaar

Skier with poles and skis in the snow, Harper’s Bazaar
Low-angle portrait in sunglasses and a white headband
Cropped fur jacket on a mountain balcony at golden hour

Experiences

Travel, cities and the places in between

Times Square at midnight. The Galápagos below the waterline. Campaigns built on the ground and released while they were still happening, with the creators, the partners and the content all directed under one hand.

20M+reach across experiences and travel

Selected   Times Square, New Year’s Eve   Beneath the Surface   Under the Sea   The Archipelago

Matzoball

National Director of Growth and Events

The country’s best-known Jewish singles night, approaching its fortieth year. Seven cities on one evening, more than ten thousand guests, and the lifecycle marketing, digital funnels and paid social that filled every room.

7cities in a single night
10,000+guests on Christmas Eve

Coverage   KFI with Dr. Wendy Walsh   JewishBoston   Yahoo Finance   New York Post   CBS Los Angeles   USA Today

Two friends on the dance floor, Matzoball
Guest with a peace sign in the crowd, Matzoball

Pumpspotting

Lead Strategist and Director of Content

A bus, a product line and a nation of new parents. The content behind all three, from the first partnership to the last of ninety live events, every one of them attended, and the social strategy that carried the company through to its acquisition.

1,100+pieces of content across Meta, Instagram and TikTok
500+brand partnerships activated
45,000people reached in person across 90 events in major US cities
1.7Bearned media exposure

Featured in   Forbes   Chicago Tribune

Mother and baby aboard the tour bus
Mother and daughter outside the bus
A child reaching into the Stonyfield fridge
Mother holding her baby and a FullWell bottle
Two mothers with gift bags on the bus

Brands

A few of the brands I have worked with.

Brittany Shoughi

Behind the lens, ahead of the brief

Brittany Shoughi is a New York–based creative director and content creator whose work has run in Harper’s Bazaar and Vogue and been shared by artists like Rufus Du Sol and Emily Bear. She started in sports: courtside and on the field at Madison Square Garden, homecoming weekends, and live-game media for Fox Sports, ESPN and MSG Network. Over the past decade she has gone on to lead marketing for fashion, activewear, beauty and hospitality brands, shooting much of the content herself.

That dual vantage is the point. Having sat on the approval side of a campaign, she knows what a brand needs from a frame before the camera comes out: the codes to protect, the moment to catch, the version that will travel. The result is content built to hold up on the feed and in the boardroom.

Based in New York, shooting wherever the story is.

Brittany

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